学生のFu, LinさんがKICSS 2018にてBest Presentation Awardを受賞
The Thirteenth International Conference on Knowledge, Information and Creativity Support Systems (KICSS 2018)は、知識科学、情報システム、システム科学、創造活動支援技術に関する分野における国際的な研究者間における技術と知識の交流を図ることを目的とした国際会議です。
FU Lin , NAGAI,Yukari
A Study of the Relationship between Color Combinations Preferences of Consumer and their Sports Lifestyle--Based On AIO Lifestyle Scale
In this paper, based on Deng , Hui and Hutchinson (2010) research, their customers' color combination preference model, further research on reason in what cause customers to have different color combination preferences. To assist company understanding their target market color combination preference. This research use lifestyle as an entry point, through researching on customers' sports lifestyle and their color combination preferences to figure out the relationship between sports lifestyle and preferences. The research result shows that 1) Customers who pursuing fashion more prefer small and moderately distant color combination mainly prefer type B and type C. 2) Customers with low-key lifestyle like color pair with small distances that is type B. 3) The experiment results explanted that sensitive customers more prefer moderately distant color combination and small distances color combinations, which are type C and type B. 4) Customers who like fancy and special new goods are more prefer moderately distant color combination, which is type C. 5) Customers who love arts are more flexible person they like almost like every type of color combination. In conclusion, different lifestyle will cause customers to have different color pair preference. In this case, type B related and types C distinct are most popular in customers.
Firstly, It was my honor to present my research's outcome at the KICSS 13th International Conference in Pattaya, Thailand. The academic paper introduces a relationship between customers lifestyle and their color preferences. Outstandingly, the paper was selected for the Best Presentation Award of the KICSS-2018.
Finally, for this achievement, I would like to thank Professor Nagai for her devoted help during my research. Then, I would also like to express my thanks to JAIST for the Research Grant which significantly supports me in finance to present at the conference. During the time at the conference, I had wonderful chances of meeting and discussing with other researchers and experts about different topics of the field. This is really helpful for my future research.